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Meta Elevate is proud to recognize Black, Hispanic and Latinx entrepreneurs who are achieving success and want to share helpful advice with other businesses. Below you’ll find four advertising tips to help you attract new customers and grow your business with Shops on Facebook and Instagram.

My personal brand with Isis Asare

My personal brand is a video series with useful tips from Black, Hispanic and Latinx business owners.

Today we're talking to Isis Asare, founder of Sistah Scifi (@sistahscifi), who offers advice for advertising on Facebook and Instagram.

Tip 1: Build community with live video.

Isis shares how using Instagram Live enables her to build a community and reach new customers.

Tip 2: Know your hashtags.

Learn how Isis uses relevant hashtags to make it easier for people to discover and engage with her content.

Tip 3: Make more sales with Shops.

Learn how Shops on Facebook and Instagram help Isis increase her online sales.

Tip 4: Crosspost your content.

See how crossposting content on both Facebook and Instagram helps Isis save time and increase her efficiency.

Turn your Instagram posts into ads.

Earn your Meta Certification.

Meta Certification recognizes advanced proficiency with Meta technologies. Certification also helps close the skills gap by giving job seekers access to more affordable, flexible, job-specific training opportunities.


Study to become a Software Engineer.

Learn to code with free courses you take at your own pace. In a few months, you can gain web development skills and learn how to build dynamic web experiences.

The Meta Elevate scholarship program

Meta Elevate is awarding 100,000 scholarships through Meta Blueprint, giving Black professionals and students an opportunity to earn Meta Certification for free.

Meta Certification is valuable training that can help you plan and run more efficient campaigns.

Scholarship success story: Meet Peter Iwuh

Meta Elevate community member Peter Iwuh is a digital marketer, small business owner and founder of Tykoon Agency. Peter received a Meta Elevate scholarship, which he used to take the Meta Certified Digital Marketing Associate Exam for free. Learn more about Peter’s journey and how earning Meta Certification helped him boost his credibility.


Meta Elevate scholarships learning portal

Prepare for your Meta Certification with free training and resources.

Elevate your small business marketing strategy

The Meta Elevate toolkit is your guide to the digital marketing tools and resources we offer to support Black, Hispanic and Latinx business owners. In it, you’ll find guidance on how to use Meta technologies and programs for your business, access a personalized marketing plan and find other learning opportunities.