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Maximize the effectiveness of your clients’ advertising efforts with a data driven marketing approach. In this workshop you’ll learn how to leverage the actions people take on your clients’ website or app to drive real business outcomes and measure campaign effectiveness. You’ll see how firms have used these tactics to create new audiences, generate new reporting insights, select the best optimization event for their business goals and increase their attributed conversions. You’ll also learn how Facebook handles customer data and our commitment to data privacy.

Please note that this video recording took place in the beginning of 2020.