Explore ways to write briefs that inspire and guide agency teams to help improve campaign success. This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and selecting appropriate deliverables. We will conclude with an activity to hone your new skills.
Please note that this video recording took place at the end of 2020.
To view the video, please make sure you are logged in, at the top right hand corner of the page.
[NOTE] The Facebook company is now Meta. While our company name is changing, we are continuing to offer the same products, including the Facebook app from Meta. Our Data Policy and Terms of Service remain in effect, and this name change does not affect how we use or share data. Learn more about Meta and our vision for the metaverse. https://www.facebook.com/terms.php