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There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.

Please note that this video recording took place at the end of 2020.

To view the video, please make sure you are logged in, at the top right hand corner of the page.

**Policy Update for Apple iOS 14**

Apple has announced changes to iOS 14 that affect how we receive and process conversion events. These changes will impact businesses that advertise mobile apps and companies that use our business tools to reach audiences and optimize for and report on web conversion events. Note that minor aspects of this training, such as UI images, may not yet reflect updates to our advertising platform as a result of the iOS 14 update.

How the Apple iOS 14 release may affect your ads: fb.me/ios14release

[NOTE] The Facebook company is now Meta. While our company name is changing, we are continuing to offer the same products, including the Facebook app from Meta. Our Data Policy and Terms of Service remain in effect, and this name change does not affect how we use or share data. Learn more about Meta and our vision for the metaverse. https://www.facebook.com/terms.php