There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for clients.
Please note that this video recording took place at the end of 2020.
**Policy Update for Apple iOS 14**
Apple has announced changes to iOS 14 that affect how we receive and process conversion events. These changes will impact businesses that advertise mobile apps and companies that use our business tools to reach audiences and optimize for and report on web conversion events. Note that minor aspects of this training, such as UI images, may not yet reflect updates to our advertising platform as a result of the iOS 14 update.
How the Apple iOS 14 release may affect your ads: fb.me/ios14release