The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on our platforms.
The Media Fundamentals learning path provides advertisers new to Facebook the essentials needed for building effective advertising campaigns in Ads Manager. By the end of this track, learners will have developed a solid foundation in the breadth of Facebook’s platforms as an advertising channel.
Digital Marketing Landscape
In this course we look at consumer behavior in a mobile environment and discuss the role of Facebook as a marketing channel.
From Business Goals to Ad Objectives
In this course we look at how to set a measurable business goal and choose a Facebook campaign objective to meet your goal.
Ads Manager Basics
In this course, we discuss campaigns, ad sets and ads, as well as the setup options available for each campaign objective.
Buying on Facebook
This course will explain the fundamentals of buying on Facebook. Students will learn the difference between auction, reach and frequency, and TRP buying, and how to choose a buying type.
Facebook Ad Delivery
The Facebook ad delivery system determines when and where your ads appear. This course focuses on the three components this system comprises: the Facebook ad auction, the performance optimization system and the advertiser controls.
Facebook Bid Strategies
This course will explain the fundamentals of and the differences between bid strategies on Facebook. It will discuss campaign budget optimization and explain the differences between cost cap, bid cap and value optimization. Students will learn how to p...
Get Started With Data-Driven Marketing
When people take certain actions on your website, in your app or at your store, different Facebook tools, such as the pixel, SDK and offline conversions tool share those actions with our system. In this course, you’ll learn how the data you share with ...
Define Your Audience
In this course, we examine the different Facebook targeting tools and show you how to avoid obstacles with regard to your targeting parameters. You'll also learn how you can adjust your creative to new target segments and align your targeting tools to you
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Measurement and Analysis on Facebook
This course explains how to use measurements to determine whether a campaign helped you achieve a business goal. Students will learn when to use each of Facebook's measurement tools and how to test campaigns as they run with Ads Manager's built-in Expe...
In this course, we explore the features of Business Manager and how to set up an account.
Optimize Your Campaigns
When you create a campaign in Ads Manager, you specify the goal you want to achieve with your advertising. You will also select what you would like to optimize for, or in other words, you will tell ads manager what results matter most to you. That coul...
Optimize Campaigns with A/B Testing
This course will define A/B tests and identify when to use them. Students will learn how to get started with Facebook A/B tests and which variables to test for, as well as how to interpret the result of an A/B test and use the information for future o...
Use Data to Personalize At Scale
Learn to implement and troubleshoot data sources and use data to deliver more personalized ads at scale.
Optimize Targeting Parameters
In this course, we focus on how to align targeting to business goals and troubleshoot issues that affect your ability to reach the right audience.
Impact of Creative on Performance
Every ad in Feed should feel as much like organic content as possible. To achieve this, ads should align with objectives and perform well in the auction. This training examines how to design creative for each stage of the marketing funnel, so it can co...
Evaluate Campaign Results with Ads Manager Reporting
In this course, you will learn how to use Ads Manager to interpret your campaign results, as well as how to select the right measurements to create the best reports for your specific business objective.