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  • Creative Strategy - Good Brief to Great Creative

    Explore ways to write briefs that inspire and guide agency teams to help improve campaign success. This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and...

    • Rating 5.0
  • Creative Strategy - Measure Creative Impact

    There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for...

    • Rating 5.0
  • Understanding and Implementing the Facebook Pixel

    Learn how implementing the Facebook pixel can help you measure and drive business outcomes. In this session you’ll be using a real website to practice implementing the pixel without the help of a developer. Additionally, you’ll be implementing standard events...

    • Rating 4.3
  • Understanding and Implementing the Facebook SDK

    Learn about SDK and its implementation process. Get hands-on experience using a practice exercise and environment. Additionally, you’ll learn the basics and best practices in implementing Standard Events and Parameters. Please note that this video recording took place in the...

    • Rating 5.0
  • Messenger: Connect and Communicate with Customers

    Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers.

    • Rating 5.0
  • Building your Brand Video Strategy

    Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...

    • Rating 5.0
  • Power your Advertising with Data (Signals)

    Maximize the effectiveness of your clients’ advertising efforts with a data driven marketing approach. In this workshop you’ll learn how to leverage the actions people take on your clients’ website or app to drive real business outcomes and measure...

    • Rating 5.0
  • Creative Considerations for Stories Ads

    Learn how mobile is shifting the way people experience video and the creative opportunity on Stories. You’ll learn creative strategies we’re seeing drive impact on Stories and analyze real world success stories. Please note that this video recording took place...

    • Rating 5.0
  • Create for a Mobile World

    Create content for a mobile world by using high quality creative in your mobile marketing campaigns. You will learn to design content that aligns to user behavior and incorporate creative best practices when designing for mobile. Please note that this...

    • Rating 5.0
  • Advertising Policies

    Learn how to distinguish between restricted and prohibited content on Facebook platforms.This training will give you the tools needed to recognize the common reasons why ads are not approved and identify your options when this happens. To sum up,...

    • Rating 5.0
  • Measurement: Facebook's Experimental Design and Facebook's Lift Solutions

    There's no question that good creative can significantly improve campaign results. This interactive workshop will help creative strategists acquire the skills needed to use measurement and testing to optimize the effectiveness of their ad creative and achieve provable results for...

    • Rating 5.0
  • Facebook’s Business Tools for Offline Conversions

    Learn about Facebook’s business tools for offline conversions. Specifically, you’ll learn how to bridge the measurement gap between your online and offline conversions, how to build offline audiences and creative best practices in using the Store Traffic Objective. Please note...

    • Rating 5.0
  • Liquidity Tools Overview: Machine Learning in Advertising I

    It’s no secret that today’s advertising landscape contains a myriad of ever-changing data points for media teams to consider. Machine learning can help alleviate this time consuming calculus and allow every dollar to flow to the most valuable impression, a...

    • Rating 5.0
  • Power your Advertising with Dynamic Ads

    Learn what dynamic ads are and how they can help you achieve business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your dynamic ads campaign in...

    • Rating 5.0