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In celebration of Hispanic Heritage Month, we've added new content for Latinx and Hispanic entrepreneurs who want to grow their businesses.

My personal brand with Ita Reyes

My personal brand is a video series with useful tips and tricks from Black, Hispanic and Latinx business owners.

Today we're talking to Ita Reyes, founder of Ita Yoga Studio (@itayogaannarbor), who shares four tips for advertising on Facebook and Instagram.

Tip 1: Increase your customer base

Ita Reyes shares some tips and best practices on how she creates ads that engage her audience.

Tip 2: Get organized

Learn how Ita Reyes uses Meta Business Suite to increase efficiency and save time when creating content.

Tip 3: Be fearless with your content

Learn how Ita Reyes easily updates or deletes ads once they are live.

Tip 4: Find the time

Learn how Ita Reyes uses Meta Ads Manager to create and manage ads more efficiently.

Turn your Instagram posts into ads

Instagram can help new people discover your business and inspire them to take action. When you turn posts into ads, you can reach potential customers based on things like location and interests.

Become a Meta Certified professional

Meta Certification recognizes advanced proficiency with Meta technologies. Certification also helps close the skills gap by giving job seekers access to more affordable, flexible, job-specific training opportunities.

Elevate your small business marketing strategy

The Meta Elevate toolkit is your guide to the digital marketing tools and resources we offer to support Black, Hispanic and Latinx businesses. In it, you’ll find guidance on how to use Meta technologies and programs for your business, access a personalized marketing plan and find other learning opportunities.