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In honor of Black History Month, we’re sharing our Tools for Optimal Success which features resources about free Meta tools, the Meta Elevate toolkit, and more information about the Meta Elevate Scholarship, which gives you an opportunity to earn your Meta certification for free.

Elevate your marketing strategy

The Meta Elevate Toolkit is your guide to understanding the digital marketing tools and resources we offer in support of small businesses. In it, you will find guidance on how to use Meta apps and technologies for your business, learn how to access a personalized marketing plan and other learning opportunities.


Meta Elevate Toolkit

Download this free toolkit to learn more.

Engage your audience through video

In the toolkit you'll learn that one way to reach your audiences in an engaging way is through video. Instagram has multiple video formats like Stories and Reels that are organic, free ways to connect with your audience.

Learn more about different video formats and how to incorporate them into your strategy with the video below.

Meta Elevate Scholarship

Meta Elevate is awarding 100,000 scholarships through Meta Blueprint, giving Black professionals and students an opportunity to earn a Meta certification for free.

Meta certification is valuable training that can help you plan and execute more efficient campaigns. And it works–Business Manager client accounts that are managed by people with a Meta certification have shown the highest increase in effective spend, increasing more than 20 points. Learn more here.

Meet Aliyah Kamala

Meta Elevate community member Aliyah Kamala is a digital marketer, a business strategist, and a small business owner. Aliyah applied for and received a Meta Elevate scholarship and used that to earn the Meta Digital Marketing Certification for free. Learn more about Aliyah’s scholarship journey, and how the Meta certification has helped her work with clients.


Meta Elevate Scholarships Learning Portal

Prepare for your Meta certification exam with free training and resources.

Meta resources

Take your business or organization to the next level with Meta resources.


Discover Free Meta Tools

Discover free Facebook tools you can use to engage your customers in meaningful ways.